PortFolio
M&Ms - Spokes Candies On Pause
What we did - Created a global moment in culture by convincing the world that the M&Ms spokescandies had been replaced.
What I did - Led the comms, social and roll out of the campaign across an inter-agency team. Ensured that the campaign pierced culture and resonated with a younger audience. Ensuring that this Super Bowl campaign became about much more than a 30 second spot.
RSA Ireland - The Roadsafety-verse
What we did - Created an online world where elementary school students in Ireland could learn the rules and dangers of the road at scale. This is now part of the Irish curriculum with 100s of thousands of kids passing through yearly.
What I did - Led the strategy on this. Pushing back on clients when they asked for a video series, worked with some of Ireland’s best education experts to build a program that worked, delivering on the job of making roads safer for younger kids.
Pedigree - Adoptable Playlist
What we did - Delivered a message around the fact that adopting a dog is much better than a playlist to help you feel good. We took over some of the biggest feel good playlists on Spotify, championing dogs on their cover images. Getting more dogs adopted.
What I did - Found opportunities to diversify our media strategy into audio in a way that felt relevant to the brand. Helped the creative teams push the idea and ensured that the idea was made and didn’t die on the vine.
Fedex - Fedex Does Tiktok
What we did - Took Fedex and helped them jump two footed into the world of Tiktok and Influencer/Creators. But in a controlled and effective way against their business objectives.
What I did - Worked closely with team partners in account lead and creative to create, optimize and most importantly sell work to clients who were unsure of the need. Coming from this - I helped BBDO win the FedEx organic social account.
Pedigree - Rescue Dogs Pay Their Own Way
What we did - We created a series where the dogs in our Tiktoks would get their equal share of earnings. Helping to pay for their adoption fees.
What I did - Led the campaign from a strategic pov. Finding the angle, briefing in teams, selling to the clients. Always ensuring that it fit into the brands overall goals.
Starbucks - Windows On Our World
What we did - Starbucks is the heart of a community. We created this film to show this to our audience and help them to enjoy moments together.
What I did - I was part of a two person team with our global CCO to pitch the project to the Starbucks founder along with his number two and three. I worked with clients and creatives to get to a solution which would drive effectiveness for Starbucks in a relevant way.